Sense®, published by Lippincott Mercer since the 1950s, is a series of thought provoking perspectives and insights that explores how companies and their products can become better known and better understood.
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Starbucks Coffee Company
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Creating the Preeminent Global Brand
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The Coca-Cola Company
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The Latin American Challenge
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Orchestrating a Successful Brand Identity
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Siemens AG
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- » The Best of Sense

