品牌身份最为显眼的单一表达方式往往是标志。它是客户经营业务时公司的签名，品牌图标和旗帜。
在Lippincott，只有在我们就形象和功能准则两者达成一致意见、为设计工作指明方向时，标志开发才启动。标志必须反映品牌定位和期待形象。
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品牌身份最为显眼的单一表达方式往往是标志。它是客户经营业务时公司的签名，品牌图标和旗帜。
在Lippincott，只有在我们就形象和功能准则两者达成一致意见、为设计工作指明方向时，标志开发才启动。标志必须反映品牌定位和期待形象。