- » Praise for Walmart’s Store Redesign
- » Popular Commitment to Protecting the Rainforests
- » Doing More With What You Have
by Suzanne Hogan, David Hensley and Eliot Phillips
- » Engaging Customers Through Sensory Branding
by Peter Dixon, Randall Stone, and Jana Zednickova
- » UK Consumers, Brands and Climate Change: helping businesses connect
- » US Consumers, Brands and Climate Change: helping businesses connect
- » Building a Brand on the Touchpoints That Count
by Suzanne Hogan and Simon Glynn
- » Bringing Brand into M&A Discussions
by Suzanne Hogan, Simon Glynn and James Bell
- » Avoiding Brand Investment Traps
by Ken Roberts and Simon Glynn
- » Optimizing Brand Investments
by Rick Wise and Simon Glynn
- » Mastering the Marketing Mix
by Michael D’Esopo and Simon Glynn
- » Keeping the Customer (Profitably) Satistfied
by Simon Glynn and Ewan Jones
- » Economics’ Gift to Marketing: Understanding Demand Before It’s Too Late
by Richard Wilke and David Hensley
- » Builders of Brands
- » Serving the Climate-Change Conscious Consumer
by Simon Glynn
- » Brands Through People
by Simon Glynn
- » The Ultimate Intangible: Measuring and Managing Brands as Strategic Assets
by Ken Roberts
- » From Chaos to Constellation: Creating Better Brand Alignment on the Web
by Eliot Phillips
- » Nexperiment™: Optimizing Online Performance
- » Spin-off Spin: Lessons Learned About Brand Management
by James Bell
- » The Board’s Role in Protecting the Corporate Brand
by Ken Roberts
- » Managing Image in a Dynamic Corporate Environment
By Ken Roberts
- » Using Experimental Design to Improve Marketing ROI
- » Employee Communications Can Affect a CEO’s Health
By Ken Roberts
- » Branding and M&As:
The Risks in "Getting the Deal Done"By Suzanne Hogan and Ken Hodge
- » Positioning a Brand in the Marketplace
By Suzanne Hogan
- » Employees and Image: Bringing Brand Image to Life
By Suzanne Hogan
- » Speed, Content, and Navigation:
The Winning Trifecta of an Effective Website - » Brand Management for the Next Millennium
By James Bell
- » Your Company’s Identity Crisis
By Ken Roberts
- » The TELUS Story:
Brand Management Strategies for a Customer-Focused Identity - » Rethinking Brand Strategy:
A "Mindshare" ManifestoBy Ken Roberts
- » Assessing a Brand’s Health:
Ready For the Next Move?By Suzanne Hogan
- » The Link Between Identity and Growth
By Ken Roberts
- » J. Gordon Lippincott Founder, Lippincott & Margulies, 1909-1998
- » Don’t Let Your Brand Falter During a Recession
