Lippincott Mercer | Talking Sense

A quarterly collection of design and branding insights from Lippincott Mercer.

>	Retailtainment to the Rescue by Randall Stone

>	Brand's Impact on Shareholder Value by Michael D'Esopo

>	Choose Your Partners Carefully by Michael D'Esopo

>	Consensus — Need It Be A Chore If The Facts Are There? by John V. Allen

>	Design As DNA: More Than Skin Deep by Rodney Abbot

>	Spin Cycle by James Bell

>	To Create–or Not Create–the Nationally Neutral Brand by Suzanne Hogan

>	Sparkle and Spin by Brendán Murphy

>	Strategic Missteps–Not Crises–Pose the Biggest Risk to Brands by Suzanne Hogan